BTC were giving Joe a sunstantial discount as he bought the units in trade quantities so they could sell in the U.S. at a competative price.
Due to Brads limited production volumes he was making very little profit selling to Joe. The aim as I said, is to improve Brad's situation and production capacity to achieve lower manufacturing costs and keep the end price reasonable but still make adequate profit to make the effort worthwhile.
I'll be talking to Brad about this in the next couple of days and hope we'll be able to work out a solution.
Regards